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OnDemand GrowthWheel Training → Customer Relations

Use Media to Create Attention Around your Business (G4 P)


Description
This workshop is about engaging in the right media to get the attention of current and future customers. You can explore the options of conveying your core messages through different media to your customer segments.

The purpose of this workshop includes:
Review and select the different types of media you want to use to get your message out.
Decide on what stories you want to tell the public and write them down.
Work on your social media efforts and make posts.
Make an action plan for working on your communication and PR.
Content
  • Introduction to Building Media Presence and Awareness
  • Welcome - Using Media to Create Attention (3:11)
  • Working with GrowthWheel Tools (1:27)
  • Media Attention: Get the Big Picture
  • Media Attention Framework Introduction (1:13)
  • Media Attention Framework (1:49)
  • Media Attention Framework Examples (4:14)
  • Make Decisions
  • Media Opportunities Decision Sheet Introduction G4.01 (2:28)
  • Media Opportunities Decision Sheet (1:25)
  • Press Release Decision Sheet Introduction (2:19)
  • Press Release Decision Sheet (1:28)
  • Media Stories Decision Sheet Introduction (4:14)
  • Media Stories Decision Sheet (1:25)
  • Social Media Decision Sheet Introduction G4.04 (0:47)
  • Social Media Decision Sheet (1:23)
  • Editorial Calendar Decision Sheet Introduction G4.05 (0:54)
  • Editorial Calendar Decision Sheet (1:21)
  • Taking Action on What you learned
  • Create Your Action Plan (1:34)
  • Using the 30-60-90 Days Action Plan Online (3:14)
  • Wrap Up and Thanks for Joining Us! (2:34)
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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