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OnDemand GrowthWheel Training → Customer Relations

Create a Strong and Authentic Brand for Your Business (G5-P)


Description
Create a Strong and Authentic Brand for your Business

This workshop is about identifying the main characteristics of your business to build a brand that is clear to both you and the customers.

Explore your company brand and how you can use it to connect better with your customers.

Target audience: This workshop is for startup and growth companies in all life stages and within all industries.

The purpose of this workshop is to:
1. Identify the different elements of your company that you can use to build up your brand
2. Explore and enhance aspects of the company that can give create authenticity around the brand
3. Review your needs for protecting your product and company names or your visual identity
4. Make an action plan to improve your branding

When the workshop is over you will walk away with:
1. A toolstack to work with your branding
2. A 30-60-90 Days Action Plan for your next steps
3. Ideas and feedback from other entrepreneurs
Content
  • Welcome!
  • Welcome to Creating an Authentic Brand (3:02)
  • Working with GrowthWheel Tools (1:27)
  • Branding Opportunities
  • Branding Opportunities Framework Introduction (1:44)
  • Branding Opportunities Framework (1:30)
  • Branding Opportunities Framework Examples (3:17)
  • Make Decisions About Your Brand
  • Brand Description Decision Sheet Introduction (0:35)
  • Brand Description Decision Sheet (1:25)
  • Brand Authenticity Decision Sheet Introduction (2:19)
  • Brand Authenticity Decision Sheet (1:18)
  • Brand Role Models Decision Sheet Introduction (0:37)
  • Brand Role Models Decision Sheet (1:23)
  • Trademark Protection Decision Sheet Introduction (0:31)
  • Trademark Protection Decision Sheet (1:25)
  • Labeling Decision Sheet Introduction (0:37)
  • Labeling Decision Sheet (1:33)
  • Taking Action on What you Learned
  • Create Your Action Plan (1:34)
  • 30-60-90 Days Action Plan Online (3:14)
  • Wrap up and Thanks for Joining Us! (2:47)
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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